I do NOT want to be the case study guy...
Yesterday I set the team a simple case - but to make a very clear point.
DONT GET DISTRACTED.
How many ⛽️ stations are there in KSA?
~ TOP DOWN 🔽
Population > No. of Households > No. of Cars > Average size of tank > Average miles covered per year > vehicle efficiency > Total petroleum consumed.
~ BOTTOM UP 🔼
Average pumps per gas station > average visitors per day > Average liters of petrol served per gas station
Total petroleum consumed
Average liters of petrol served per gas station
= ⛽️⛽️⛽️🇸🇦🇸🇦🇸🇦 (approximately).
Now this wasn’t complicated but under pressure you’ll forget your own name. Through our discussion we identified the following distractions.
- increase in female drivers
- electric cars
- public transport
- types of cars
- Aramco petroleum quota
- fuel type
- oil prices